Google’s Website Ranking Secret #3
By Wes Murph in : Dentist Marketing Tips // Jan 6 2012
0So we’ve been rapping this week about getting higher ranking on Google.
And so far we’ve talked about two things:
1) Content is king… and…
2) A keyword rich blog is one way great way to post content.
So what’s next?
Well, that’s exactly what I asked my group of tech buddies as we were hiking on Mt. St Helen’s. And here’s what my friend John had to say:
“Wes, I’d also suggest you post some keyword rich videos on your site. Videos are easy to shoot. And they are a cinch to post up. In some cases you can even have a video posting service distribute your videos across the web.”
This is another thing I’ve heard before.
Maybe you too.
And while I write more than Steven King, I rarely post any videos. But when I do, I always seem to get more traffic to my site. In any event, this is something I’m gonna do more of in 2012.
And you?
Maybe you can drive more traffic to your site with a simple Flip Cam?
We’ll continue this conversation tomorrow because my John had a few more suggestions.
Until then…
Over and out,
The Marketing Maniac
P.S. Are you a Marketing Maniac subscriber?
If you not you are missing the boat. How come? Because this month I delve into the hot topic of referral marketing where I’ll show you 10 strategies I used for years stimulate tons of referrals in my own small business.
This may be the best newsletter I’ve written to date.
Referrals are king especially in today’s anemic economy, and you can build a “by referral only” business. If you don’t subscribe then you’ll never know.
Subscription details are here:
http://www.MarketingManiac.net
Google’s Website Ranking Secret #2
By Wes Murph in : Dentist Marketing Tips // Jan 5 2012
0Surely you want a higher Google ranking.
Me too.
So to give you (and me) a boost, I’ve got another quick tip that I learned while hiking with some tech buddies on Mt St Helen’s.
Once again, my friend Sherry came to the rescue.
She said:
“Wes, the best kind of content to add to your site is a keyword rich blog. Something you update on a regular basis. That gives your readers a host of good quality information. It doesn’t always have to teach… teach… teach. You can also have fun. Talk about odd topics. Or whatever. Just make sure you have a blog. And that you’re updating it regularly.”
Goodie… goodie gumdrops.
That’s easy enough.
How hard is it to attach a blog to your website, and update it a couple of times a month.
But what else gets a higher ranking in Google?
I kept asking this question to my hiking group. And what my friend John said next will surprise you. Stay tuned because tomorrow I’ll reveal John’s take on Google ranking.
Until then…
Over and out,
The Marketing Maniac
P.S. Do you subscribe to my offline newsletter The Marketing Maniac?
If not, how come? It’s the top newsletter for delivering field-tested marketing strategies you can use to drive new customers… patients… or clients into your business in the blink of an eye.
This month’s edition is all about REFERRAL MARKETING where I’ll show you 10 of the best ways to fills your business with the best kind of new customer you can get…
…a referral!
Subscription details are here:
http://www.MarketingManiac.net
Google’s SEO Secret #1
By Wes Murph in : Dentist Marketing Tips // Jan 4 2012
0So there we were.
Hiking on Mt. St Helen’s when an odd topic came up.
I wanted to know how to get a higher ranking on Google?
And since I was with a bunch of hardcore coders, I asked them this question.
The first one to respond was my friend Sherry. Just that week Sherry had been in a meeting with some high tech honchos when this question came up.
Sherry told me…
“Wes, getting a higher ranking on Google is not that hard. All you have to do is add good quality content to your website on a regular basis. That’s it. This works because the coders working behind the scenes program the search engines to look for websites that give readers keyword rich content on a regular basis.”
No rocket science there.
And yet who adds fresh content on a regular basis?
But what kind of content works best?
That’s the follow up question I asked Sherry, and the other coders on my hike.
Want to know what they told me?
You’ll have to wait until tomorrow where I’ll give you SEO booster secret #2.
Until then…
Over and out,
The Marketing Maniac
P.S. January’s issue of The Marketing Maniac is nothing short of spectacular!
Why?
Because it’s Part I of REFERRAL MARKETING which includes:
•What in the world does James Taylor’s guitar have to do with REFERRAL MARKETING?
•The 10 best ways to turn your business into a referral generating machine!
•How to quickly and easily stimulate referrals at your Point of Sale!
•What to put on a thank you card that’ll have referrals in your business in 24 hours!
•A website you must check out if you want a “by referral only” business!
•A Hollywood movie you gotta watch if you want referrals coming out your ears!
•Four “must read” books on referral marketing!
•What’s a TT… and… how can a TT double your referral count?
And tons more.
This may be my best newsletter to date, and it’s sure to transform your business into a referral generating machine.
Subscription details are here:
How to get a #1 ranking on Google
By Wes Murph in : Dentist Marketing Tips // Jan 3 2012
0A few months ago, I hiked Mount St Helen’s.
Which was no walk in the park.
But after 4 hours… a few blisters… and two beat-up legs, I made it to the top.
And the was view flat-out breathtaking!
How so?
Well, when Helen spewed her lava in the 80s, she also melted the backside of herself. So at the top, the mountain looks like a birthday cake that’s fallen on itself. It’s pretty unique. And it’s one of those things you gotta see before you die.
Nonetheless, at one point during our hike the group I was with got into a discussion about getting a high ranking on Google. Since I was with a bunch of hardcore techies that write code to drive the search engines, I asked a point blank question:
How do you get a high ranking in Google?
What was said surprised me because how simple it was.
And yet this piece of advice got my website ranked higher which led to more traffic and more sales.
What’s cool too is that this search engine optimization advice is something you can do even if you know next to nothing about tech stuff. And I guarantee your competition is not doing this which gives you an enormous advantage in snagging the lion’s share of web traffic in your niche.
Because as you know:
MORE web traffic = MORE potential buyers = MORE sales!
So what did my friends reveal?
You’ll have to wait till tomorrow because my wife wants to go to the grocery store. I gotta run, but stay tuned because I’ll deliver SEO booster #1 which is a simple way to get your website ranked higher on Google.
Until then…
Over and out,
The Marketing Maniac
P.S. January’s issue of The Marketing Maniac is nothing short of spectacular!
Why?
Because it’s Part I of REFERRAL MARKETING which includes:
•Why I was standing next to James Taylor’s guitar… and what’s this got to do with REFERRAL MARKETING?
•The 10 ways to turn your business into a referral generating machine!
•How to quickly and easily stimulate referrals at your Point of Sale!
•What to put on a thank you card that’ll have referrals in your business in 24 hours!
•A website you must check out if you want a “by referral only” business!
•A Hollywood movie you gotta watch if you want referrals coming out your ears!
•Four “must read” books on referral marketing!
•What’s a TT… and… how can this TRIPLE your referral count?
And tons more.
This may be my best newsletter to date, and it’s sure to show you how to transform your business into a referral generating machine.
Subscription details are here:
http://www.MarketingManiac.net
The best book I read in 2011
By Wes Murph in : Dentist Marketing Tips // Dec 26 2011
0Been out of commission for the last couple of days.
But I’m back.
And today, I’d like to talk about something my wife gave me for the holidays.
It’s a book called Pitch Anything by Oren Klaff. And if you have any interest in becoming a master of persuasion then this book is for you. Why? Because Oren Klaff honed is persuasion skills as a master pick-up artist long before he entered the world of business.
For the record…
A pick-up artist is an underground society of men that use an arsenal of tools to pick-up the lady folk. And what’s cool is Olen shows you how to use what worked for him in bars around Los Angeles to persuade in business.
Does that turn you off?
It shouldn’t.
Persuasion takes on many forms. But the bottom line is persuasion is designed to turn skeptical prospects into eager buyers in an ethical way.
Matter of fact, I’ve read thousands of sales and marketing books, and Mr. Klaff’s book is hands down the best I came across in 2011.
Get this book.
Read it.
And take plenty of notes.
Over and out,
The Marketing Maniac
P.S. Happy holidays to you and your family!
Just an FYI…
The latest issue of The Marketing Maniac, the #1 offline newsletter jam-packed with marketing tips for small business owners, is only available until 12/31/11.
What’s in December’s issue?
It’s all about how to use Celebrity Marketing to drive your sales.
You’ll see how to use a wide range of celebrities including:
Marilyn Monroe…
Jimi Hendrix…
Charlie Brown…
…and many more, to drive your sales through the roof no matter what product or service you offer.
Subscription details are here:
http://www.MarketingManiac.net
The 3-Minute Rule
By Wes Murph in : Dentist Marketing Tips // Dec 19 2011
0Ever hear of the 3-minute rule?
It’s something comedians know like the back of their hand.
It goes like this:
Every comedian has 3-minutes to make the audience laugh or the crowd will turn on them.
This goes for big name comedians too. In fact, the crowd doesn’t give a darn who’s telling the jokes. All they want is to laugh. And if the comedian doesn’t deliver then the hecklers start to appear like fleas on a dog.
So anyways, this got me thinking how lucky comedians are.
They get 3 minutes while marketers get only 3 seconds.
Which means only one thing:
You better deliver something your audience wants FAST, or else they’ll toss you in the trash.
There are proven ways to do this too.
Kind of like comedians. Don’t think for a second they go onstage and wing it. In fact, every joke has a formula that’s been tested to get laughs.
In any event, next time you sit down to craft a dentist marketing pitch think of yourself like a comedian on stage. But instead of 3 minutes, you got 3 seconds.
Over and out,
P.S. Want to know one way to kick down your prospect’s guard and grab their attention?
Use celebrities in your marketing.
You don’t need to pay millions of dollars in order to do this either. In fact, there are dozens of celebrity marketing campaigns waiting to be used each month to drive new faces through your doors… and…
…I’ll show you dozens of these in December’s issue of The Marketing Maniac.
Like:
How can Jimi Hendrix attract new customers to your business in May?
An easy way to use home run king Babe Ruth in February!
Why legendary actor Marlon Brando is a no-brainer for a promotion in April!
Oh gosh… the list is endless. See for yourself when you subscribe.
Details are here:
http://www.MarketingManiac.net
What TV commercials know that you don’t
By Wes Murph in : Dentist Marketing Tips // Dec 14 2011
0Has this ever happened to you?
You’re glued to your favorite TV program.
When all of a sudden a commercial comes on that is crazy-LOUD? So you spring into action to turn the volume down but in the back of your mind you’re wondering…
…why in the world are commercials so loud?
Good question.
And well, you won’t have to stress over this problem much longer since the FCC just made it illegal for TV stations to crank the volume on commercials.
So why are commercials so much louder than regular TV?
You got it.
Because the folks that make TV commercials know they have a millisecond to grab your attention to drive home their sales message. After all, if you can’t hear something then how are you going to buy something?
My take on the whole deal is this:
Loud commercials bug me too.
In fact, nine times out of ten I inadvertently knock something over trying to find the remote control so I can turn down the volume.
BUT what really gets my gander is when the government polices everything.
What’s next?
The fact that toilet paper is too rough?
The fact that coffee is too hot?
The fact that your lawn mower is too loud?
Sure we’re only talking about TV commercials. But remember a couple of years back when government started regulating testimonials?
In any event, it sure does make food for thought.
Over and out,
P.S. Speaking of food for thought…
This month’s issue of The Marketing Maniac is getting rave reviews. Subscribers from around the world have said things like…
“It’s the best so far!”
“Another masterpiece…”
“Wow, loaded with great content”
That’s because in December’s issue you’ll see how to use DEAD CELEBRITIES to keep your business full no matter what product or service you sell. This is not everyone’s cup of tea. But for those gutsy enough to go this route, I can say firsthand that using celebrities to drive your business trumps nearly every other form of marketing there is.
I should know.
Celebrities helped me build the #1 business in a very competitive niche.
Subscription details are here:
http://www.MarketingManiac.net
The Case For Marilyn Monroe Marketing
By Wes Murph in : Dentist Marketing Tips // Dec 9 2011
0Who killed Marilyn Monroe?
Nobody knows for sure.
Did it have anything to do with Marilyn’s scandalous affair with JFK?
Was she wacked because she knew too much about The Bay of Pigs?
Or maybe she just died of an overdose?
I have no idea who (or what) took the life of Marilyn Monroe. What I do know is that the blonde bombshell continues to pull in millions of dollars every year even though she expired back in 1962.
Forbes lists Marilyn’s pull this year at $27 million dollars.
Wowie, mowie.
Are you wondering what this has to do with your dental practice?
Like I’ve said a ka-zillion times the #1 job of your marketing is to get attention. Especially since everybody and their brother has ADD.
Sure, if it were 1937 weak and wimpy dentist marketing might get Ma and Pa to buy from you.
But today the world is different.
People won’t give you (or me) the time of day unless you show up in a big way.
And that’s where celebrities like Marilyn Monroe can help you get and hold someone’s attention.
Just look at how I got you to read this using Marilyn Monroe’s name.
You think your prospects are different?
They’re not.
People are people.
They love to be entertained.
And celebrities help you do that.
My point?
In this month’s issue of The Marketing Maniac I show you how you can use celebrities like Marilyn Monroe to keep your business packed like sardines in a tin can no matter what product or service you sell.
http://www.MarketingManiac.net
Over and out,
P.S. Want to see a campaign written by stud-muffin Rudolph the Red Nosed reindeer that’s pulling gangbusters for a small software company?
You’ll see every word of this baby in December’s issue of The Marketing Maniac.
Subscription details are here:
http://www.MarketingManiac.net
Once December is over, you won’t be able to get this celebrity edition newsletter.
Don’t drop the soap Rod Blagojevich
By Wes Murph in : Dentist Marketing Tips // Dec 8 2011
0It’s about time.
Ex-Chicago governor Rod Blagojevich was sentenced to 14 years in jail for trying to sell Barack Obabma’s vacant senate seat. Hallelujah to the tax payers of Illinois.
Thing is, I’m not that upset over what Rod did.
Sure should pay the piper.
But what really gets me is that Blago continued to lie in the face of rock solid proof. The feds had a freakin’ phone call where Blago tried to sell Obama’s seat and yet the guy continued to say he didn’t do it.
How dumb do you have to be?
But don’t lose sight of the dentist marketing lesson here.
And that is this:
The power of proof in your dental marketing promotions trumps everything else.
Let the other dentists in your neighborhood talk all they want. Let the hype and hoopla flow from their lips like champagne at a wedding. Talk is cheap. So stop talking and crank up your proof instead!
There are many ways to do this too.
My favorite is the demonstration.
This is when your skeptical prospect sees what you sell in action. And it’s by far the best PROOF element there is because seeing really is believing.
Over and out,
P.S. Another great way to boost the proof in your dentist marketing is to let a CELEBRITY do it for you.
Think this is hard?
Or that you need to pay millions to piggyback off a celebrity?
WRONG.
In fact, in December’s soon to be released edition of The Marketing Maniac, I’ll show you dozens of ways to use celebrities to drive hordes of new patients through your doors.
I also talk about something called The Katie Couric Effect.
What’s this?
You’ll have to subscribe to find out.
Details are here:
http://www.MarketingManiac.net
How to use Rudolph the Red Nosed Reindeer in your Dentist Marketing
By Wes Murph in : Dentist Marketing Tips // Dec 7 2011
0Wowser.
I suspected it would do good.
Never in a million years did I dream it would do this good.
Get a load of this:
I have a client in the software business that just mailed a campaign I wrote. And gosh oh mighty, this baby is pulling gangbusters for her. It’s simple too. All based around a story to Rudolph the Red Nosed Reindeer asking him if he’s hurt?
And it’s sticking like glue to her audience.
My point?
If you want GARGANTUAN results then your dentist marketing must strike a chord with your audience. This means you can’t play it safe. In fact, my client almost didn’t want to mail this Rudolph the Red Nosed Reindeer campaign because she was AFRAID OF OFFENDING those that don’t celebrate Christmas.
A reasonable concern I might add.
But I included some copy that made sure nobody would get their feelings hurt.
And shazaam!
I got 8 emails yesterday from this client saying how this is her biggest campaign yet.
Want to see this campaign?
No problem. I’ll show you the whole kit and kaboodle so you can use it in your dental practice. Just subscribe to The Marketing Maniac, here…
http://www.MarketingManiac.net
…and you’ll see this entire campaign in December’s soon to be released newsletter which talks about the power of using celebrities in your dentist marketing. Who says Rudolph the Red Nosed Reindeer ain’t a celebrity?
He is.
And boy is that hoofed fellow a potent one too.
Over and out,
P.S. Why not give The Marketing Maniac a try?
Details are here:
http://www.MarketingManiac.net
On the Bookshelf
"Sex on the Moon"
by Ben Mezrich
It’s here! The next book by Ben Mezrich has arrived on bookshelves. And for book junkies who like an “edge of your seat” story, that’s a sweet treat. Who’s Ben Mezrich? Ben is the guy who wrote The Accidental Billionaires which went on to become the blockbuster movie The Social Network. Mezrich also wrote Bringing Down The House which became a hit movie starring Kevin Spacey. And following in the footsteps of his last books, Sex on the Moon is a captivating true story about a NASA scientist who steals moon rocks and then tries to sell them online. Only problem is the FBI finds out because it’s a felony to own moon rocks. And the whole story unravels into a messy situation for the scientist as well as his accomplices. This book will more than likely make it to the big screen in a few years since it’s so bizarre and yet so fascinating at the same time.